Preferred Shares
Preferred Shares Podcast
Mars Incorporated: Inside America's Most Secretive Consumer Goods Empire

Mars Incorporated: Inside America's Most Secretive Consumer Goods Empire

Welcome to Episode 4 of the Preferred Shares Podcast.

Lawrence Hamtil, of Fortune Financial Advisors, was the primary researcher for this episode.

In this episode

  • Consecutive failures before rapid success

  • Family fallout

  • Suspected espionage

  • Corporate overhauls

  • Iteration and innovations

  • Principles for exceptional performance

  • True long-term orientation

  • An eye for global domination

Top cover of a vintage 1940s Snickers box

Episode resources

  • Brenner, Joël Glenn. The Emperors of Chocolate : Inside the Secret World of Hershey and Mars. New York :Random House, 1999

  • The Eclipse of Mars, CNN, 11/28/1994

  • Accounting For Success, The Washington Post, 4/12/1992

  • Uncovering Mars’ Unknown Empire, Fortune, 9/26/1988

  • Mars Has Secretly Become Bigger Than Coca-Cola, and the Reason Might Not Have Much to Do With Candy Bars, Fortune, 6/22/2022

  • Mars to Buy Wrigley’s for $23 Billion, The New York Times, 4/28/2008

  • Mars, Incorporated Completes Acquisition of Procter & Gamble's Pet Food Business in Major Markets, Mars Incorporated News, 8/1/2014

Additional reading

Along with the resources above relating to episode 3, below are some pieces we’ve written independently that we think you’d like:

Secular Growth In The Pet Industry, Lawrence Hamtil, 8/13/2023

OTIS: Compounding Lifetime Value, Devin LaSarre, 11/5/2023

Linear Technology: The Analog Chip Company That No One Leaves, Douglas Ott, 9/1/2022

Q3 2023 Letter: Introducing Rollins, Douglas Ott, 11/7/2023

Enjoy this episode? Share it with someone who loves business history as much as you do!

You can also follow Preferred Shares, Devin, Doug, and Lawrence on Twitter.



All opinions expressed by Preferred Shares hosts and guests are solely their own opinions and do not reflect the opinions of their respective employers. This podcast is for informational and entertainment purposes only and should not be relied upon as a basis for investment decisions. None of the information contained in the podcast or this web site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person.

Clients of Andvari and Fortune Financial may maintain positions in the securities discussed in this podcast. Furthermore, from time to time, the Hosts may hold positions or other interests in securities mentioned in the Podcast and may trade for their own accounts based on the information presented. The Hosts may also take positions inconsistent with the views expressed in its messages on the Podcast.