Preferred Shares
Preferred Shares Podcast
The Evolution of Dry Cleaning with GreenEarth Cleaning's Tim Maxwell
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The Evolution of Dry Cleaning with GreenEarth Cleaning's Tim Maxwell

Welcome to Episode 22 of the Preferred Shares Podcast.

In this episode, we explore the evolution of the dry cleaning industry. To guide us, we are joined by Tim Maxwell. Tim is an industry veteran, having started working at his parent’s wholesale suede and leather cleaning business at age twelve and eventually founding a company that would ultimately disrupt the dry cleaning space; GreenEarth Cleaning.


In This Episode

[02:12] Tim’s background, the family business, education, and partnering

[03:05] The idea behind GreenEarth Cleaning

[03:45] Exiting the family business to pursue the new opportunity in 1999

[08:25] The dynamics of a durable, multi-generation family business

[14:40] Changing technologies in the dry cleaning space

[19:00] Industry headwinds, trends, and adaptation

[27:30] Additional margin pressures

[30:40] The rise of green cleaning methods

[44:20] Production, logistics, and the idea of being a partner rather than a vendor

[52:00] The ultimate winners and losers of industry evolution


Below, the Maxwell family is featured on the cover of FabricareCanada in 2005 celebrating 30 years of the family’s ownership of SuedeMaster. Tim had already left the family business in 1999 for the GreenEarth Cleaning opportunity.

Below is Tim Maxwell (center in green shirt) with a handful of GreenEarth Cleaning teammates.

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Additional Reading & Listening

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All opinions expressed by Preferred Shares hosts and guests are solely their own opinions and do not reflect the opinions of their respective employers. This podcast is for informational and entertainment purposes only and should not be relied upon as a basis for investment decisions. None of the information contained in the podcast or this web site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person.

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