Welcome to Episode 2 of the Preferred Shares Podcast.
Douglas Ott, of Andvari Associates, was the primary researcher for this episode.
In this episode
The origin story of Simplicity Pattern - an American Dream
Navigating the Great Depression
Secular growth in at-home sewing
Advantages, competition, and positioning dynamics in the pattern industry
Managing the transition from steady to rapid growth
Ascent into the Nifty Fifty
An incredible buyout offer
Resources & additional reading
Pattern Industry Analyzed, Forbes, 2/15/1946, Vol 57 p 42
Pattern for Success, TIME, 6/16/1957
Home-Sewing Booms Singer, Business Week 1948-08-14: Iss 989
James J. Shapiro Succeeds Father as Head of Simplicity, New York Times, 1949
High Style Sells Patterns, Business Week 1956-02-18: Iss 1381
I was afraid to start sewing, McCall's, June 1956, p. 146-149
Catching the Customers at the Most Critical Age, Business Week 1957-10-26: Iss 1469
Simplicity Pattern IPO - 112,500 shares at $13.50, New York Times, 1958
Patterns - The Market Outlook, Forbes 1958-09-15: Vol 82 Iss 6
MODERN LIVING: Sew & Reap, TIME, 11/10/1958
Supreme Court found in favor of the FTC's findings against Simplicity, New York Times, 1959
FTC is Upheld by Supreme Court in Promotion Discrimination Case, Business Week, June 13, 1959
Court backs Simplicity, New York Times, 1962
Now the Sew‐It‐Yourself Boom, New York Times, March 8, 1964
American Can Company acquires Butterick in all-stock deal valued at $27.6 million, New York Times, 9/13/1967
Simplicity Pattern Ad, Forbes, 4/15/1968
SYP gets a takeover offer from Bristol-Myers, 1/17/1970
But merger talks ENDED with no deal!, 2/28/1970
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All opinions expressed by Preferred Shares hosts and guests are solely their own opinions and do not reflect the opinions of their respective employers. This podcast is for informational and entertainment purposes only and should not be relied upon as a basis for investment decisions. None of the information contained in the podcast or this web site constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person.
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