Great episode, thank you! Mark is a fantastic guest. He manages to explain concepts that are sometimes a bit abstract. I like how he tied together margins, brand equity, pricing, and volumes. It's easy for a CPG to maintain margins in the short term (just reduce advertising or skimp on product quality) but that impacts brand equity in the long term. More such guests please!
Thanks so much for the kind words, Tian. We had an absolute blast chatting with Mark, who is not only an expert, but is also extremely generous with his time. We have a number of ideas for similar episodes. Stay tuned!
Great episode, thank you! Mark is a fantastic guest. He manages to explain concepts that are sometimes a bit abstract. I like how he tied together margins, brand equity, pricing, and volumes. It's easy for a CPG to maintain margins in the short term (just reduce advertising or skimp on product quality) but that impacts brand equity in the long term. More such guests please!
Thanks so much for the kind words, Tian. We had an absolute blast chatting with Mark, who is not only an expert, but is also extremely generous with his time. We have a number of ideas for similar episodes. Stay tuned!