Great episode, thank you! Mark is a fantastic guest. He manages to explain concepts that are sometimes a bit abstract. I like how he tied together margins, brand equity, pricing, and volumes. It's easy for a CPG to maintain margins in the short term (just reduce advertising or skimp on product quality) but that impacts brand equity in the long term. More such guests please!
Great episode, thank you! Mark is a fantastic guest. He manages to explain concepts that are sometimes a bit abstract. I like how he tied together margins, brand equity, pricing, and volumes. It's easy for a CPG to maintain margins in the short term (just reduce advertising or skimp on product quality) but that impacts brand equity in the long term. More such guests please!